Revenue, Promotions and Marketing On The Blockchain


On November 2nd, 2018, the most influential leaders from the Media, Entertainment & Blockchain industries gathered at the Infinity Film Festival Beverly Hills to discuss the impact of Blockchain technology on Hollywood. Hollywood On The Blockchain introduced new revenue models, innovative promotional and marketing tactics and illustrated how blockchain technology will lead the technical transition throughout the industry.


Speakers From:


…and other industry  leaders showcased Blockchain platforms and executions.


We are the people at the forefront of one of the most revolutionary changes to the internet since it's invention.  Hollywood on the Blockchain shared tales from the frontlines so attendees could learn about the challenges, the opportunities and best practices. The IFF leadership and community is demystifying the Blockchain so attendees can learn about the important business opportunities being enabled by this technology.


All attendees received the world’s first “Digital Swag Bag” powered by Blockchain technology and GFT™ Authentic Digital Collectibles™.  The “Digital Swag Bag” contained location-based and air dropped GFT™Authentic Digital Collectibles™, offers from various event partners, and local Beverly Hills businesses as well as one of a kind collectibles from the events’ artistic participants.

NOVEMBER 2, 2018 @ Writers Guild Theater

9:00 - 9:45

KEYNOTE: “How Hollywood Leverages the Blockchain”

Steve Cerveny:  Co-Founder, Kaleido
Michael Andre:  Intel
Mitch Chait: CEO, Greenfence

9:50 - 10:45

Panel A: “Blockchain for Non-Technical Marketing Executives”

Moderator:  Bettina Sherick, SVP, Consumer Insights and Innovation at 20th Century Fox
Panelist:  Mimi Slavin, Head of Global Marketing and Business Development at Greenfence Consumer
Panelist: Shannah Miller, Head Of Partnerships at Atom Tickets
Panelist: Jamie Stevens, Executive Vice President, Sony Pictures
Panelist: David Piskovich, Co-founder and CTO at True Tickets

10:45 - 11:00 - BREAK

11:00 - 11:45

Panel B: "Crypto Collectibles: Entertainment's New Revenue Stream"  

Moderator: Jonas Hudson, Co-Founder, Greenfence Consumer
Panelists: Amy Cohn, Head of Marketing at CryptoKitties
Panelists: Mike Gamaroff, Chief Digital Officer at Varius Solutions

11:45 - 12:30

Panel C:  “Data on the Blockchain:  Who Owns It?”

Moderator: Jon Labrie, Greenfence Consumer
Speaker: Lewis Cohen, DLx Law LLP - A new type of law firm for a new economy
Speaker: Sophia Lopez, Co-Founder, Kaleido

12:30 - 1:30 - BREAK

1:30 - 2:15

PANEL D: “Putting Your Ads on The Blockchain: How Does It Work and Why is it Better?”

Moderator: Morgan Martin, Greenfence Consumer, SVP of Licensing & Partnerships
Panelists: Chad Andrews, IBM, Global Solutions Leader for Advertising
Panelist:  Matt Hrushka, Product Marketing Manager, XCHNG
Panelist:  Nikao Yang, COO, Lucidity

2:15 - 3:00

PANEL E: "Getting Paid: How the Blockchain Will Streamline Payments to Rights Holders.”

Moderator: Brad Spahr, Vice President, Head of Emerging Technology at Sony Music Entertainment
Panelist: Tope Alabi, Software Engineer, ConsenSys
Panelist: Rantz Hoseley, Managing Editor, Heavy Metal Magazine

3:00 - 3:45

PANEL F:  Using Blockchain To Re-imagine the Shopper Experience For Retailers And CPG Brands

Moderator:  Scott Loyola, Co-Founder at Greenfence Consumer
Panelist:  Nizam Walji, Co-Founder
Panelist:  Ken Fenyo, Consumer Markets Lead, Fuel by McKinsey

4:00 - Cocktail Party